California Privacy Disclosure
California Privacy
Disclosure
Your privacy rights as a California resident — explained clearly, in plain language, with no fine print designed to confuse.
This California Privacy Disclosure is provided by The Illustrious King Limited Co., the legal entity that owns and operates The Phone Supply Co. at www.thephonesupplyco.com. It is addressed specifically to residents of the State of California and supplements our general Privacy Policy. If there is any conflict between this Disclosure and our general Privacy Policy as it applies to California residents, this Disclosure controls.
Under California law, you have the right to know exactly who controls your personal information. Below is our complete and accurate business identity as it applies to this Disclosure.
The Phone Supply Co.
The Illustrious King Limited Co.
95 Front St., Robins, IA 52328, United States
Shopify (U.S. e-commerce store)
United States only — all 50 states
Available on website during business hours
Monday – Friday, 9:00 AM – 5:00 PM CT (GMT-06:00)
The California Consumer Privacy Act (Cal. Civ. Code § 1798.100 et seq., as amended by the CPRA) requires us to tell you the categories of personal information we collect, whether directly from you or automatically. We have collected the following categories in the past 12 months.
| CCPA Category | Examples Specific to Our Store | Collected? | Source |
|---|---|---|---|
| A — Identifiers | Name, billing address, shipping address, email address, phone number, Shopify customer account ID, order number, IP address | Yes | You (at checkout), automatically (browser/device) |
|
B — Personal Records Cal. Civ. Code § 1798.80(e) |
Payment method type (e.g., Visa, PayPal, Shop Pay — card numbers are never stored by us), order history, return history | Yes | You (at checkout), Shopify Payments processor |
| C — Protected Classifications | We do not intentionally collect age, race, gender, religion, disability, or any other protected classification | No | N/A |
| D — Commercial Information | Products purchased, items browsed, cart contents, wishlist items, purchase price, discount codes used, order confirmation data | Yes | You (browsing and checkout activity) |
| E — Biometric Information | Fingerprints, facial recognition data, voiceprints, or any other biometric identifiers | No | N/A |
| F — Internet / Network Activity | Pages visited on our website, time spent on product pages, clicks, browser type, operating system, referring URL, session duration, device type, cookie identifiers | Yes | Automatically (Shopify analytics, cookies, third-party tools) |
| G — Geolocation | Approximate location derived from IP address (city/state level) — used for shipping estimates and tax calculation. We do not collect precise GPS location. | Approximate Only | Automatically (IP-based inference) |
| H — Sensory / Audio | Customer service call recordings, if applicable — calls may be recorded for quality assurance | If Applicable | Phone interactions with support |
| I — Professional / Employment | Job title, employer, or professional information | No | N/A |
| J — Education Information | Academic records, transcripts, or education history | No | N/A |
| K — Inferences from Profile | Preferences inferred from browsing history (e.g., interest in a particular phone model or brand) — used internally to improve product recommendations | Limited | Derived from your on-site activity |
| L — Sensitive Personal Information | Social Security number, driver's license, passport, financial account numbers, precise geolocation, racial/ethnic origin, religious beliefs, health/medical data, or sexual orientation | No | N/A — see Section 07 for details |
We do not knowingly collect personal information from children under 16 years of age. See Section 14 for our full minors policy.
We collect personal information through the following channels. We do not purchase personal data from data brokers or obtain personal information from outside sources not listed here.
Directly from You — Checkout
When you place an order on our Shopify store, you provide your name, shipping address, billing address, email, and phone number. Payment details are processed directly by Shopify Payments, PayPal, or your chosen payment provider — we never see or store your full card number.
Account Creation
If you choose to create a Shopify customer account on our website, we collect your email address and the password you create (stored in encrypted form). Account creation is entirely optional — you can check out as a guest without creating an account.
Support Communications
When you email us at support@thephonesupplyco.com, call +1 (319) 775-5011, or use our live chat, we collect the content of your message, your name, and your contact information in order to respond to and resolve your inquiry.
Cookies & Automatic Collection
Our Shopify store uses cookies, pixels, and similar tracking technologies to collect browsing data such as pages visited, products viewed, session duration, browser type, device type, and IP address. This data helps us operate the store, analyze traffic, and (where applicable) deliver relevant advertising.
Advertising & Analytics Platforms
We use third-party services including Shopify Analytics, Google Analytics, and (where active) Meta Pixel or similar advertising tools. These services may place their own cookies and collect data governed by their own privacy policies. We do not control what these platforms collect independently.
Reviews & Feedback
If you leave a product review or complete a customer satisfaction survey, we collect the content of your review and any contact information you voluntarily include. Reviews submitted publicly may be displayed on our product pages.
We use personal information only for the business purposes described below. We do not use your personal information for any purpose that is incompatible with the context in which it was collected without your prior consent.
| Business Purpose | Categories of Information Used | Legal Basis / Justification |
|---|---|---|
| Processing and fulfilling your order | Name, shipping address, email, phone, order details, payment method type | Performance of a contract (your purchase agreement) |
| Sending order confirmations, shipping updates, and tracking | Email address, order number, UPS tracking number | Performance of contract; legitimate business interest |
| Processing returns, refunds, and exchanges | Name, order history, return reason, shipping address, payment method type | Performance of contract; compliance with FTC Mail Order Rule |
| Responding to customer support inquiries | Name, email, phone, order details, support communication content | Legitimate business interest; performance of contract |
| Calculating and collecting applicable sales tax | Shipping address (state and ZIP code) | Legal obligation (South Dakota v. Wayfair; state nexus laws) |
| Fraud prevention and order security | IP address, billing/shipping address match, device fingerprint, order patterns | Legitimate business interest; legal obligation |
| Website operation, performance, and security | IP address, browser/device data, session data, cookies | Legitimate business interest |
| Analytics and business improvement | Browsing behavior, purchase data, inferred preferences | Legitimate business interest (aggregated / anonymized where possible) |
| Marketing and advertising (opt-out available) | Email address (for marketing emails); browsing/purchase data (for ad targeting where applicable) | Consent (you can unsubscribe at any time); see Section 06 |
| Legal compliance and recordkeeping | Order records, transaction data, communication logs | Legal obligation; legitimate business interest |
| Responding to California privacy rights requests | Identity verification data, contact information | Legal obligation (CCPA/CPRA) |
We share your personal information only in the limited circumstances described below. We do not share personal information with unrelated third parties for their own independent marketing or commercial purposes without your opt-in consent.
Shopify (E-Commerce Platform)
Our store runs on Shopify Inc. Your order data, account data, and browsing activity within our store are processed by Shopify as a service provider on our behalf. Shopify's own privacy practices are described at shopify.com/legal/privacy.
Payment Processors
Payment data is processed by Shopify Payments, PayPal, Shop Pay, or other payment providers you select at checkout. These processors handle your card or account data directly under their own security and privacy programs (PCI DSS-compliant). We receive only a payment confirmation and the last four digits of your card.
UPS (Shipping Carrier)
We provide UPS with your name and shipping address to fulfill and deliver your order. UPS may independently collect data related to your delivery (e.g., delivery confirmation, GPS scan data). UPS privacy practices are at ups.com.
Analytics & Advertising Services
We use Google Analytics and may use advertising pixels (such as Meta Pixel) that collect browsing and conversion data. These services act as third parties and may use the data they collect for their own purposes, including cross-site tracking. California residents may opt out — see Section 06.
Legal & Law Enforcement
We disclose personal information when required by valid legal process — such as a court order, subpoena, or regulatory request — or when we believe in good faith that disclosure is necessary to prevent fraud, protect the safety of our customers, or comply with applicable law.
Business Transfers
If The Illustrious King Limited Co. is acquired by, merges with, or transfers substantially all assets to another company, your personal information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a materially different privacy policy.
| Service Provider | Purpose | Data Shared | CCPA Role |
|---|---|---|---|
| Shopify Inc. | E-commerce platform, checkout, order management | Name, address, email, order data, browsing data | Service Provider |
| Shopify Payments / Stripe | Payment processing | Payment card data (processed directly by them) | Service Provider |
| PayPal / Shop Pay | Alternative payment methods | Transaction data (if you choose these methods) | Service Provider |
| UPS | Order shipping and delivery | Name, shipping address, order weight/dimensions | Service Provider |
| Google Analytics | Website analytics and traffic measurement | IP address, browsing behavior, session data (anonymized) | Third Party |
| Meta Pixel (if active) | Conversion tracking and ad retargeting | Page views, add-to-cart events, purchase events | Third Party |
| Gazelle (partner) | Device recycling referral program | Referral click data only — no personal order data | Third Party |
California law draws a distinction between "selling" personal information (transferring it for monetary consideration) and "sharing" it (disclosing it for cross-context behavioral advertising purposes). Both are subject to your right to opt out under the CCPA/CPRA.
We do not sell your personal information to third parties in exchange for money. We have not sold personal information in the past 12 months and do not intend to do so. We do not sell information about children under 16 under any circumstances.
We may use advertising pixels (e.g., Meta Pixel, Google Ads) that send your browsing and purchase behavior to these platforms for the purpose of showing you our ads on other websites or apps. Under the CPRA's expanded definition, this constitutes "sharing" personal information for cross-context behavioral advertising, even without payment. You have the right to opt out of this sharing.
Click the "Do Not Sell or Share My Personal Information" Link
Visit our dedicated opt-out page: thephonesupplyco.com/pages/do-not-sell-or-share-my-personal-information. This link is also available in the footer of our website. Clicking it begins the opt-out process immediately for future data sharing.
Submit a Privacy Opt-Out Request Form
You may also submit a request through our Privacy Opt-Out Request Form. Once received, we will process your opt-out and confirm it within 15 business days.
Contact Us Directly
Email support@thephonesupplyco.com with the subject line "Opt Out — Do Not Sell or Share". Include your name and the email address associated with your account or order.
Global Privacy Control (GPC)
We honor the Global Privacy Control (GPC) browser signal. If your browser or browser extension is configured to send a GPC signal when you visit our site, we will treat it as an opt-out of sale and sharing of personal information for that browsing session and link it to your account if you are logged in.
The CPRA (effective January 1, 2023) created a new category called "Sensitive Personal Information" (SPI) and grants California residents the right to limit our use of it. Here is our transparent disclosure of whether we collect any SPI.
- Social Security number or government ID numbers
- Full financial account, debit, or credit card numbers with security codes
- Precise geolocation (GPS coordinates)
- Racial or ethnic origin
- Religious or philosophical beliefs
- Union membership status
- Genetic or biometric data
- Health, medical, or sex life information
- Sexual orientation or gender identity
- Contents of private communications (mail, email, texts) unless we are the intended recipient
If you create a customer account on our Shopify store, you provide a password. Passwords are hashed and stored by Shopify using industry-standard encryption. We cannot view your password in plain text. This technically qualifies as SPI under CPRA, but its use is strictly limited to:
- Authenticating your account login
- Preventing unauthorized access to your account
- Resetting your password upon request
We retain personal information for no longer than is reasonably necessary for the purposes described in this Disclosure or as required by applicable law. The specific retention periods below apply to the categories of information we collect.
| Information Type | Retention Period | Reason |
|---|---|---|
| Order records (name, address, items ordered, price paid) | 7 years | IRS and state tax record requirements; fraud investigation support |
| Payment method type and last 4 digits | 7 years | Financial records compliance; chargeback and fraud defense |
| Shipping records and carrier tracking | 7 years | Carrier claims; return window disputes; tax records |
| Customer support communications | 3 years from last interaction | Dispute resolution; quality assurance; legal claims |
| Customer account data (if account created) | Until account deletion is requested + 90 days | Account functionality; may be extended if open orders or claims exist |
| Browsing / session / cookie data | Up to 24 months | Website analytics; product improvement |
| Marketing email opt-in records | Until unsubscribe + 3 years | CAN-SPAM compliance; proof of consent if disputed |
| Privacy rights request records | 5 years | CCPA/CPRA compliance recordkeeping requirement |
California residents have the following rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), effective January 1, 2023. These rights are not theoretical — they are legally enforceable, and we honor each of them.
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Right to Know (Cal. Civ. Code § 1798.110) You have the right to know: (1) the categories of personal information we have collected about you; (2) the categories of sources from which we collected it; (3) the business or commercial purpose for collecting or sharing it; (4) the categories of third parties with whom we share it; and (5) the specific pieces of personal information we have collected about you. You may request this information covering the prior 12 months. We respond within 45 calendar days.
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Right to Delete (Cal. Civ. Code § 1798.105) You have the right to request that we delete personal information we have collected about you. Upon receiving and verifying your request, we will delete your information from our records and direct our service providers to do the same — except where we are legally required to retain it (e.g., tax records, fraud investigation records, or information needed to complete a pending transaction). We will tell you which categories, if any, we are retaining and why.
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Right to Correct (Cal. Civ. Code § 1798.106) — CPRA Addition If you believe that personal information we hold about you is inaccurate, you have the right to request that we correct it. We will use commercially reasonable efforts to correct inaccurate information, taking into account the nature of the information and the purposes of our processing. We will respond to correction requests within 45 calendar days.
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Right to Opt Out of Sale or Sharing (Cal. Civ. Code § 1798.120) You have the right to direct us not to sell or share your personal information with third parties for cross-context behavioral advertising purposes. We do not sell personal information for money. We may share data with advertising platforms — and you can opt out of that sharing at any time using the link on our Do Not Sell or Share page or via our Privacy Opt-Out Request Form.
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Right to Limit Use of Sensitive Personal Information (CPRA) You have the right to direct us to limit the use of your sensitive personal information to only what is necessary to provide the services you requested. As described in Section 07, the only SPI we collect is account login credentials, and its use is already limited to authentication purposes. To formally exercise this right, email support@thephonesupplyco.com.
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Right to Data Portability (Cal. Civ. Code § 1798.110) As part of your Right to Know, you may request a copy of the specific pieces of personal information we have collected about you. Where technically feasible, we will provide this in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the information to another entity.
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Right to Non-Discrimination (Cal. Civ. Code § 1798.125) We will not discriminate against you for exercising any of your CCPA/CPRA rights. This means we will not deny you goods or services, charge you a different price, provide you a different level or quality of service, or suggest that you will receive a different price or quality of service because you exercised your privacy rights. See Section 13 for our full non-discrimination commitment.
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Right to Use an Authorized Agent (Cal. Civ. Code § 1798.135) You may designate an authorized agent to submit a rights request on your behalf. We require written authorization signed by you (or proof of Power of Attorney) and will verify your identity directly before honoring the request. See Section 12 for full authorized agent instructions.
You may submit a privacy rights request using any of the following methods. We process all California privacy requests within 45 calendar days of receipt, with one possible 45-day extension if we notify you in advance.
Email (Preferred)
support@thephonesupplyco.com Subject: "California Privacy Request — [Your Right]"Include name, email used for order, and right requested
Phone
+1 (319) 775-5011 Mon–Fri, 9:00 AM – 5:00 PM Central TimeRequest a privacy rights verification form
Do Not Sell / Share Page
Opt-Out Page For opt-out of sale and sharing onlyAvailable 24/7 on our website
Acknowledgment — Within 10 Business Days
We confirm receipt of your request within 10 business days and provide information about our verification process and expected timeline for responding to your specific request.
Identity Verification — See Section 11
To protect you from unauthorized requests, we verify your identity before processing any Right to Know, Right to Delete, or Right to Correct request. Opt-out requests do not require identity verification.
Response — Within 45 Calendar Days
We respond to your verified request within 45 calendar days. If we need more time (up to an additional 45 days), we will notify you in writing before the original deadline and explain the reason for the extension.
Delivery of Response
Responses are delivered via the same method you used to contact us (email, phone, or online form). For Right to Know requests, we deliver the information in a readily usable format. For deletions, we confirm what was deleted and what (if anything) was retained, and why.
No Fee — Two Free Requests Per Year
We provide responses to privacy rights requests at no charge for up to two requests per 12-month period. If you submit more than two requests in a 12-month period, or if requests are manifestly unfounded or excessive, we may charge a reasonable fee or decline to act — we will inform you of either decision before proceeding.
Verifying your identity before we process a privacy rights request is not a barrier — it is a protection. It ensures we do not accidentally disclose or delete your personal information in response to a fraudulent request. Here is exactly how our verification process works.
For Customers With an Order History
We verify your identity by matching at least two data points: (1) the email address you used to place an order, and (2) a recent order number, the billing ZIP code used for payment, or the name on the order. This is the simplest verification path for most customers.
For Customers With a Shopify Account
If you have a registered Shopify account on our website, we may send a verification link to the email address associated with that account. Clicking the link confirms your identity and authorizes the request.
For Requesters Without an Account or Order
If we cannot verify your identity through order or account data, we will ask you to provide a signed attestation confirming that you are the California resident whose information is the subject of the request. We will provide you with the specific form to complete.
Opt-Out Requests — No Verification Required
Requests to opt out of the sale or sharing of personal information do not require identity verification. You may submit an opt-out via our Do Not Sell or Share page without providing any identifying information beyond what is necessary to process your request.
California residents may designate an authorized agent to submit privacy rights requests on their behalf. To protect you from fraudulent agent claims, we require the following documentation before honoring a request submitted by an agent.
- Written authorization signed by you (the California resident) explicitly authorizing the named agent to act on your behalf for CCPA/CPRA privacy requests; OR
- Power of Attorney executed in accordance with California Probate Code §§ 4000–4465
- The agent's full name, contact email address, and relationship to you
- Sufficient information to identify you (the requesting individual) so we can locate your information in our records
Email your agent's request and supporting documentation to:
We will confirm receipt within 10 business days. We may contact you directly (not the agent) to verify your identity and confirm that you authorized the agent, unless you have provided a valid Power of Attorney.
California Civil Code § 1798.125 prohibits businesses from discriminating against consumers who exercise their CCPA/CPRA rights. We take this obligation seriously. Here is our explicit commitment.
Equal Access to Products
We will not deny you the ability to purchase any product in our store, or restrict your access to any part of our website, because you exercised a California privacy right.
Same Prices for Everyone
Exercising your privacy rights will not result in a different price, a surcharge, or removal of any discount or promotion that is otherwise available to you. All customers pay the same prices regardless of their privacy choices.
No Service Quality Difference
You will receive the same shipping speed, support responsiveness, return processing, and product quality whether or not you have exercised any CCPA/CPRA right.
No Retaliation or Negative Treatment
We will not make you feel unwelcome, suggest that your experience will be worse, or take any action that could reasonably be perceived as a penalty for exercising your privacy rights.
We take the privacy of minors very seriously. The following policies apply specifically to individuals under 16 years of age.
Our store, The Phone Supply Co., is intended for adult consumers (age 18 and over). We do not knowingly solicit, collect, or maintain personal information from individuals under 16 years of age. If we become aware that we have inadvertently collected personal information from someone under 16, we will delete it promptly.
If you are a parent or guardian and believe we have collected personal information from a minor in your care, please contact us immediately at support@thephonesupplyco.com with the subject line "Minor Data Removal Request."
Under Cal. Civ. Code § 1798.120, if a business has actual knowledge that a consumer is under 16, it may not sell or share that consumer's personal information without affirmative opt-in consent — from the minor themselves if aged 13-15, or from a parent/guardian if under 13.
Because we do not knowingly collect data from anyone under 16, this opt-in requirement does not apply to our operations. However, if we ever discover we have collected data from a consumer under 16, we will not sell or share that data under any circumstances.
As a store that ships to all 50 U.S. states, we are committed to honoring privacy rights wherever our customers live. While this page focuses on California, the following states also have comprehensive consumer privacy laws that we comply with.
The Virginia Consumer Data Protection Act (Va. Code § 59.1-575 et seq.), effective January 1, 2023, gives Virginia residents rights to access, delete, correct, and opt out of the sale of personal data and targeted advertising. Virginia residents may submit requests using the same contact methods listed in Section 10.
The Colorado Privacy Act (C.R.S. § 6-1-1301 et seq.), effective July 1, 2023, provides Colorado residents rights to opt out of targeted advertising, the sale of personal data, and profiling. Colorado residents may submit requests via email at support@thephonesupplyco.com.
The Connecticut Data Privacy Act (Conn. Gen. Stat. § 42-515 et seq.), effective July 1, 2023, grants Connecticut residents the right to access, delete, correct, and opt out of targeted advertising and data sales. Connecticut residents may use our standard request process.
The Utah Consumer Privacy Act (Utah Code § 13-61-101 et seq.), effective December 31, 2023, gives Utah residents the right to know, delete, and opt out of the sale of their data and targeted advertising. Requests may be submitted via our standard process.
The Texas Data Privacy and Security Act (Tex. Bus. & Com. Code § 541.001 et seq.), effective July 1, 2024, gives Texas residents rights to access, correct, delete, and opt out of targeted advertising and data sales. Texas residents may submit requests via email at support@thephonesupplyco.com.
The Oregon Consumer Privacy Act (Or. Rev. Stat. § 646A.570 et seq.), effective July 1, 2024, provides Oregon residents rights to access, correct, delete personal data, and opt out of targeted advertising and data sales. Oregon residents may use our standard request process.
Nevada SB220 (Nev. Rev. Stat. § 603A.300 et seq.) gives Nevada residents the right to opt out of the sale of covered information. Nevada residents may submit opt-out requests at our opt-out page or by emailing support@thephonesupplyco.com.
Montana (SB384, eff. Oct. 2024), Iowa (SF 262, eff. Jan. 2025), Indiana (SEA5, eff. Jan. 2026), and Tennessee (TIPA, eff. July 2025) each have consumer privacy laws granting rights to access, delete, and opt out of data sales. Residents of these states may use our standard request process.
Even where no state-specific comprehensive privacy law applies, we apply the same core privacy practices to all U.S. customers: we do not sell personal information for money, we provide opt-out of advertising data sharing, and we respond to reasonable privacy inquiries from all residents. Contact us at support@thephonesupplyco.com.
For all California privacy rights requests, general privacy inquiries, or concerns about how we handle your personal information, use any of the following contact methods. We respond to all privacy inquiries within 10 business days and complete all rights requests within 45 calendar days.
Privacy Email (Primary)
support@thephonesupplyco.com Use subject: "California Privacy Request"Response within 10 business days
Live Chat
Available on website
Mon–Fri, 9:00 AM – 5:00 PM CTMailing Address
The Illustrious King Limited Co.
95 Front St., Robins, IA 52328, USARegistered business address
If you believe your California privacy rights have been violated and our response has not resolved your concern, you may file a complaint with:
The CPPA enforces the CCPA and CPRA. You may submit complaints at cppa.ca.gov
The CA Attorney General may investigate privacy violations. File a complaint at oag.ca.gov
We review and update this California Privacy Disclosure at least annually and whenever material changes occur in how we collect, use, or share personal information. Here is exactly how we handle updates.
Annual Review Cycle
We review this Disclosure at the start of each calendar year against the latest CCPA/CPRA regulations, California Privacy Protection Agency guidance, and Attorney General enforcement actions. Any required changes are implemented and effective within 30 days of identification.
Material Change Notification
If we make a material change — such as adding a new category of personal information we collect, changing how we share data, or adding new third-party service providers — we will post a prominent notice on our website's homepage for at least 30 days before the change takes effect.
Prior Version Governs Past Orders
If you placed an order before a policy update, the version of this Disclosure in effect at the time of your order governs how your data from that transaction is handled — except where a newer version provides you greater rights.
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